Letter to the Shareholders - 16 July 2004


In recent times, the concept of "thinking outside the box" has become incredibly popular.

People seem to feel that this is a great feat -- the thinker has triumphed over and broken free of the shackles of conformity, bravely blazing a new trail through the uncharted waters of the human mind.

However, such people -- very frequently business majors -- are confused; the nature of human thought requires a framework within which to operate. The very essence of human thought is the boxes we build in order to better understand the world around us. Boxes define a space and allow us to develop useful and meaningful mappings within that space. "Thinking outside the box" simply reduces potentially constructive human thought into so much cursmackular snabulation.

Devoid of a box, thoughts are uncommunicable and essentially meaningless. (It's possible that this very property of "thinking outside the box" is what makes it so appealing in the world of commerce and marketing.)


Throughout the ages, the greatest acheivements of the human mind were not made by those who thought "outside the box", but by those who found a way to use the contents of their existing boxes to further our understanding of the world in which we exist. Boxes were not rejected or escaped, but instead created, enlarged, and explored.


Thinking outside the box simply means abandoning any hope of understanding.


Metanet Software Inc. is dedicated to positive cognitive growth and the continued development of human thought; we understand the danger of "thinking outside the box", and are constantly striving to rid the world of such useless and regressive ideas. We also recognize the commercial benefits of such a progressive business model: the more we educate consumers, the more we expand their awareness of the inferiority inherent in the products and practices of other corporations.

To this end, a large part of our operating overhead is devoted to enriching and expanding our box-related infrastructure. Employees are encouraged to explore, reconfigure and manipulate boxes in any way possible, be it the synthesis of new cross-modal paradigms, the development of formal systems for qualitative dialectical juxtaposition, or the construction of a small fort.


Metanet Software Inc.: Thinking inside a sillier box.